With Overwatch’s popularity holding steady with its massive player base and extremely high stream viewer count, Blizzard is optimistic that this large revenue number is not an anomaly. The game has adopted a hybrid payment model that utilizes the “Pay to Play” entry fee with “Free to Play” micro-transaction system to ensure revenue longevity. This system will play well with Overwatch’s massive amount of skins, sprays, and icons currently available.
Future content updates will keep players purchasing “Lootboxes” to either feed their completionist needs or to help them acquire that elusive skin or spray.
